Marketing Essay Example | Topics and Well Written Essays - 2250 words - 20

Marketing - Essay ExampleThe report is based on the employment of the segmentation, targeting and positioning (STP) analysis of orchard apple tree and Samsung in the US market. These two organisations are the leading electronic goods maker and dealer all over the world. This analysis is also emphasises on the importance of marketing mix outline while analysing the different stages of STP strategy (Wood, 2008).Apple Inc. is a multinational company headquartered in California. It was completed in the year of 1976 by Steve Jobs and Ronald Wayne. Apple offers consumer electronics, personal computers, software and online services to its customers (Marketline, 2014). Samsung is the leading electronic consumer permanent organisation founded by Lee Byung-chul in the year of 1938. It is headquartered in Seoul, South Korea (Mukit, 2014).The product portfolio of Apple includes takeout computers such as Macbook series, iPod, iPhone, iTune, printers, servers and wifi based stations. Apple MacBook and iPhones have created their status symbol. Their product category also includes different accessories and peripheral products such as printers, magic mouse and storage devices (Worstall, 2014).The distribution channel of Apple includes technology consultant and independent service provider. They prefer to sale their product only through authoritative resellers, retailers and distributors. They also promote and sale their products through Apple authorized franchisee stores (Paczkowski, 2012).Apple is focused on promoting their products in spite of appearance students and professionals. Through their promotional activities they try to attract their customers attention towards the special features and benefits of their products. Their promotional process includes advertisement through all the possible media and sales promotions.Samsung has a wide product portfolio which includes Tablet, notebooks, printers, wide upchuck of mobile phone and television, cameras, refrigerato r,