A Micro and Macro Analysis of the Mobile Industry Environment Using Essay

A Micro and Macro depth psychology of the Mobile Industry Environment Using the Pestel Analysis. A Case Study of Blackberry - Essay slipThis research will begin with the statement that Blackberry is one of the multinational electronic product suppliers in the world that has managed to dominate the mobile industry market place for a long time now in the history of the mobile industry. The organization is a major supplier of wireless devices including mobile phones and pagers and currently operative on the launch of more products. Commonly known as Research in Motion, the community started in 1984 and took the world by storm in 1999 with the introduction of blackberry bush solutions. It continued to produce advanced models of blackberry solutions while partnering with technological and tele conference companies such as MTN, Yahoo, AOL among others. Blackberry has proved a superior communication device especi all in ally during the 9/11 crisis, in which it was able to send messages where other devices had failed. In addition, during the anthrax scare, blackberry also emerged a superior means of wireless communication, and the two incidences earned it a theme for security and reliability. BlackBerry recorded a revenue of $18.435 billion and profit of $ 1.164 billion in 2012. The companys main competitors are Google Inc., Nokia OYJ, Apple Inc., and Samsung Electronics Co., Ltd. However, the mobile industry environment has considerably changed, and the intensity of aspiration has greatly put the supplier at a lower bargaining end. As Husso points out in his research, scholars have taken a keynote of the change in the dynamic mobile environment that has exist to push most organizations out of the market. Despite the fact that the company is performing well financially, it is not insubordinate to the pressures of external forces. Currently, most researchers have established that new market entrants, change of technology, and development of new presidency regu lations have all heightened the competition. Consequently, the organization has engaged in research-driven strategic management to react to the changes in the market force and to remain profitable in this industry. The mobile industry is one of the market environments that have garnered a wide range of research from scholars across the world. Ryan expressed the competition that exists within the mobile industry and recommended that all mobile industries switch to modest business strategies to survive in the competitive market. This scholar pointed out that competition has reduced the cost mobile products so much that business priced-market strategies have become obsolete in this market. The research of Ryan has been followed by numerous researchers seeking to evaluate various aspects of the mobile industry environment. Researchers such as Kim and Tallberg have paid particular attention to the mobile handset market and the competition that has emerged in the new-fangled past.