Case study report Essay Example | Topics and Well Written Essays - 3000 words - 1

Case study report - Essay ExampleThe company built the largest railcar rental brand in North America. The brand is widely known for low rates that are exceptionally as well as outstanding customer receipts. The brand has effective product and service offering methodologies in relation to selling. Regarding the companys management it has successfully showed tremendous leadership that has enhance its operations worldwide. Motivation among employees in the company has been achieved thus promoting entrepreneurial spirit among them thus enhancing and encouraging laid-back productivity. opening move Car Rental has established a consumer oriented strategy in relation to marketing that is of great importance to success. The company though has been opposed by stiff contentions from its main competitors. Enterprise non only sells services, it also brings an experience that is real in the market industry. A market Development scheme has been followed by the company rigorously since it has put great effort to an existing product(car-rentals) regarding the new market. Earning of profits that are high in the market that is untapped has been enhanced by the effective strategy. A rapid ingathering has been depicted in the Enterprise recently. The opportunities in relation to particular segments of market are now recognise by competitors. on that pointfore, they are putting great effort to enormously build up their strengths in those know branches. New entrants have posed a significant competition in the same segment of market. Therefore, Enterprise is gradually becoming saturated in its Market Development Strategy thus becoming obsolete. There will be no development room in the market soon because of the stiff competition that is slowly lowering demand from its consumers. For the Enterprise to regain its stability in the market context, they should switch everywhere to a more advanced Market Penetration strategy to attempt. Thus, this will help them once over ag ain gain market share