Nestle Singapore Pte Ltd Marketing Essay

Nestle Singapore Pte Ltd Marketing Essay Nestles promising to providing quality products to Singapore people. dates back more than 90 years ago trading MILKMAID condensed milk under the Anglo-Swiss Condensed Milk Company. Over the years it has been available in Singapore for Singaporeans, Nestlà © has won the trust of Singaporeans for being a food manufacturer with the highest safety and quality standards with this products.   Nestlà © started its business and operation in Singapore in 1912 and has since been building on its success, largely as a net result of its operating principles. These seek primarily to:- Offer Singaporeans the highest safety and quality standards in our food and beverage products in Singapore. Nestle Utilized the most new and up-to-date technology and its accumulated science-based expertise in the manufacture of milk products. Nestle fulfill its broad responsibility as a corporate citizen member by participating in community and social projects that contribute to the speedy development of the country. Nestlà © brands are household names in Singapore and very well-known company. These include MILO, NESCAFÉ, MAGGI, NESTLÉ NESVITA OMEGA PLUS ACTICOL, KIT KAT, PURINA, FRISKIES and dozens of other market leaders in their product categories.   Segmentation, Targeting   Positioning of  Nestle. Executive Summary Nestle is a worldwide company of milk products and nutrition, chocolates, beverage, catering  and  many  type  of  confectionary  goods.  It  has  its  millions  of  customers  worldwide. Today  Nestlà © Singapore Limited is strongly positioned to grow through its policy of  constant  innovation  and  renovation,  concentrating  on  its  core competencies and commitment to high quality, with the aim of providing the  best quality food to the people of Singapore. In the report we have brought a  discussion about the marketing segmentation of Nestle, their target  market and positioning strategy in Singapore. The way Nestle identify its different target customers different demands with an efficient way and how it satisfies its consumers by creating greater  facilities by the combination of separate products or marketing mixes is shown in market segmentation of Nestlà ©. In the part of market targeting we have discussed how Nestle ha ve made various segments and decided to spread their whole operation in whole Singapore. In the last part of this we have discussed how Nestle reached to the customers point more Easily and effectively comparing with their competitors in the highly competitive food beverage market of Singapore by making  differentiation of target Users and customers. Nestle is the largest nutrition and foods company in the world, founded and headquartered in Vevey, Switzerland. The journey of Nestle begins when Henri Nestlà © developed the first milk food for early in 1867, and saved the life of a neighbors child. This man makes a food for the infant babies who are unable to take mothers feed can use it as an alternative food. Henri Nestle retired in 1875 but the company was going on a full swing. In the following year the Nestlà © company added condensed milk, so that the firms became direct and fierce rivals. After that the company was merged in 1905 with the another company named Anglo-Swiss Milk company which was founded by two  brothers  named  George  Page  and  Charles  Page.  The  company  reenter significantly during the First World War  though it fall in debt, a banker provide facility and help it to reduce its debt. After the Second World War  , the company eventually increased its offerings beyond its early c ondensed milk and infant formula  products. The 1920s saw Nestlà ©s first expansion into new products, with chocolate the  companys  second  most important  activity. Nestlà ©Ã‚  felt the effects of World War II  immediately. Profits dropped from US$20.1 million in1938 to US$6.1 million in 1939. But at the end of World War II was the starting of a dynamic phase  for Nestlà ©. Growth accelerated and companies were acquired. At present the company operates in 86 countries around the world and employs around 283,000 manpowers. Theoretical  Consideration Marketing  Strategies: The  Strategic  plan  provides  the  companys  overall mission and objective and new hpopes to achieve companys views. Through market segmentation, targeting and positioning the company takes decisions which customers it will provide and how. The company also makes designs a marketing mix made up of  factors under its control product, price, place,  promotion. Strategy of Nestle in Singapore:   Nestlà ©s basic strategy is to cover only the urban area of Singapore. Thats why  they  are  doing  their  activities  in  main  and  metropolitan  cities  of  Singapore. They want to put babies and children healthy and ensure their  sufficient nutrition.  Thats  why  main and large range  of  their  products  are  baby  milk food  products. They also target new age generation to build a strong relationship by  providing various eating products. In the report, we are going to focus of Nestle is to segment, target the  potential customers and to positioning of their profitable products. Their  segmentations, targeting, positioning process are given below. Nestle want to change customers toward their products. Thats why they are offering  new  products  regularly.  They  also  provide  many  social competitions for babies to go their  mindset. In this report we are looking to focus of Nestle Singapore is to segment,  target  the  major  customers  and  to  position  of  their  profitable products. The relevant information is given below:- Market  Segmentation: The marketing concept asks for  understanding customers requirements and satisfying their  requirements and needs better than the others do. But many customers have different needs and it rarely is possible to satisfy all customers by treating them same just like. Market segmentation is the searching of portions of the market that are different from other. Segmentation provides the firm to better satisfy the needs of its potential customers. 1.  Clearer  understanding  of  the  requirements  and  needs  of  selected  customer  groups. 2. More effective positioning in this place. 3. Greater precision in selecting  promotional Transportation vehicles and techniques. Bases for  Segmentation: Users markets can be segmented on the basis of following customer characteristics. 1. Geographic area 2. Demographic area 3. Psychographic area 4. Behavioral area Geographic: Nature: Nestlà © Singapore segmented its market for Nescafe Ice  based on the geographic weather: hot and cold.   Nescafe Ice: A coffee which can be consume with ice. During warm season consumers consume this coffee with normal or cold water with ice cube to  bring freshness in their body. Demographic Age: Nestlà © segmented market for its major products based on the genration. For  the products Cerelac, Lectogen, Koko Krunch, Nido, Nestle divided the market segment for new born baby and  children of different ages. Nido It is  nutritious milk specially makes for children 2 years onwards. It includes 25 minerals and vitamin D which helps childs growth. Cerelac : Nestle also provide cerelac for new aged baby. It contains milk and rice mixture for less than one  years baby. It fulfills babys proper nutrition in foods. Nesquick, Koko Krunch : Both are chocolate milk for babies. Nesquick  and Koko krunch contain childs required growth. Its very sweet and delicious and also contains vitamin protein, mineral. Lactogen : Nestle Singapore brings full cream milk powder in the country. It gives baby required nutrition. Lactogen 1 is for babies whose age less than 6months and lectogen 3 is for babies whose age  is below 1 year. Income : Nestle segmented their market based on customers earnings in an effective way. Lectogen : Nestle usage tk 800 for per 900 gm Lectogen 12 milk powder. They also usage tk 1000 for 900 gm Lectogen 3 milk powder pack. Middle income and low income people are not able to buy these products for their  Ã‚  babies. Occupation :  Nestle  segmented  the  market  based  on  their  users occupation. Nescafe classic : This product is for those who work busy and hard and needs more freshness. Both the male and  female who need more caffeine and this type of needs Nescafe classic is for them. Psychographic: Life  style  and  personality:  Nestle  Singapore  provides  KIT  KAT  these  people who really want to taste and enjoy chocolate. Nescafe 3 in 1 is for exclusively those users and customers who are really busy and do not have more time. They can save their time by taking Nescafe 3 in 1.All the things sugar, milk and coffee remain included. Behavioral Benefits Based on benefits Nestle Singapore segmented their market in an effective way. So they provide Cerelac for those customers who want more  profit from the product. Cerelac includes  a high nutrition for babys whose age below 1 year. Two most important things rice and milk remain included in cerelac. On the other hand, cerelac includes vitamin, mineral and all nutritious elements for babies.   Target Marketing: Market segmentation reveals the firms market opportunities. Then the firmsort  market  targeting  by  evaluating  the  many types  market  segments  and deciding which and how many segments it will targeting.   Nestle evaluated the various market segments on the basis of  segment  size  and  growth,  segments,  structural  attractiveness,  and Nestle objectives and resources and decided to launch their operation all over the Singapore country. Nestle distributes their target market because of having unique requirements and wants.  Nestle Singapore selected their  target market into two market coverage policy: Undifferentiated : Nestlà © has offered several products such as Nescafe 3  in 1Maggi noodles, and Kit Kat to the people of the whole Singapore without differentiating the market segment. Differentiated : Nestle also selects the differentiated marketing. It offers different product for many segments based on different ages, occupation, season and climate of Singapore. Nescafe 3 in 1 : Coffee for people who are busy in life. Koko  Krunch,  Nesquick   :  Chocolate  milk  who  want  to  get  taste  of  real chocolate. Nescafe Ice : Cold coffee for the people in hot and warm weather. Concentrated: Through concentrated marketing, Nestlà © achieves a strong market position because of its greater knowledge of consumer requirement. In theniches  it  serves  and  special  reputation  it  acquires.  Nestlà ©Ã‚  specializes  in  producing baby foods. It offers nutritious milk powder Lectogen 1 for  babies whose age is less than 7 months and lectogen 3 for babies whose is under 12month. It also offers baby nutrition cerelac for baby less than 12 months. Positioning Strategy: By  creating  product,  service,  channel,  people  and  image  differentiation  Nestle arrives the consumer touch point more easily, effectively efficiently in comparing with other competitors in the highly competitive food processing market. Product  Differentiation : Nestle brings a many of  product for target customers.   They provide 25 types of minerals in Nido for children. It also provides Cerelac  and  Lactogen 1  3  for  newly  born  baby  exclusively.   Now  the doctors says these products for babies to their parents for high maximum nutrition  Nescafe  is  a  product  which  contains  4  types  of  categories.  They  offer  Ã‚  Nescafe ice for hot and warm weather, classic for all 3 in 1 for those who are busy in life. They  provide  Maggi  including  Maggi  instant;  Maggi  2  minutes  which Includes and contain various minerals, vitamins and nutritions. Maggi also provide magi healthy soup and Maggi corn soup but charge the same  price. Channel  Differentiation :  Nestle  reach  their  products  to  the  customersthrough  their  experienced  market  salesman  and  transportation.  So  that  their  Ã‚  products. are much easy to  their customers. Image  differentiation Nestlà ©s logo is  totally different from others competitors that are greatly choices by its customers. For that reason customer easily identify them in the  market which is another effective benifits for Nestle. People differentiation Nestle has a large number of manpowers that are highly educated and trained. In Singapore, 400 employees are working in market Company chairman; Peter Brakeck- Letmathe and CEO Paul Bulckeare highly educated, wise and experienced people. They are running this  business successfully for a long time. Service  differentiation Another  advantage  for  this  company  is  better  service for its respective users from its competitors. They provide 247  hot  line  service.  High  quality  checking  is  providing for  its customers. Its marketing dept. and public relation dept. are working for  finding out customers new needs and  response toward their nestle products. Selecting an overall positioning strategy: The full standings of a brand is named the brands value proposition-The full mix of advantages up on which the brand is differentiated and positioned. More for more More for more positioning includes providing the most upscale products or service and charging a higher price to cover the higher  cost. Exactly Nestle is doing that. Nestlà ©s products provide more benefit and for that Nestle charge higher price than other competitors. Nido provide nutrition and charge 250 tk for 400 gm. But Fresh, Marks do not arrange nutrition and charge less than that of Nido. Respectively Nescafe, Maggi noodles contains quality for high price,  rather than competitors. Positioning Statement Baby  Products To  babies  who  are  deprived  of  proper  nutrition,Nido,Cerelac,Lactogen are the nutritious milk Product that give you more nutrition other than any other brand because these includes different types of vitamin, mineral etc. Nescafe To busy people who drink coffee and have little time for taking rest, Nescafe is the coffee that gives you more energy than any other brand  because it has the highest level of  caffeine, Maggi To people, noodles and soup consumer who looks better quality, Maggi noodles and healthy soup that gives you proper nutrition than any other brand because it has the best quality. Their motto for business is GOOD FOOD for GOOD LIFE Conclusion The advent of consumer food products has brought an immense change in the field in the consumers food habit. Nestle has done well to adding its  customers  loyalty  operating  as  a  market  competitors  in  its industry. Nestle  is  one  of  the  largest  food  processing  company. Their products and quality mainly includes on their experience and efficiency.  Nestle provides quality that leads to good business growth and good development.It  has  segmented  the  market  based  on  certain  clustered  preferencesdeploying multi-stage segmentation approach to meet individual requirements of  the customers. Offering brand new products would also close its old products gaps to a great extend promise satisfaction and loyalty. In our report, we try to present the segmentation, target marketing and  positioning  strategy  of  Nestle  and  suggest  some recommendations based on the marketing procedure.   IMC Stratgies PROMOTION Promotion activities perform a major role in re-launching any product. Addition in target market is possible by personal selling. It adds persons in retail stores telling the benefits to important customers about importance of milk in standard  packed form. Awareness performs the most important role. They should taste housewives on many places. Because they are the main servers of such kind of  nutritional diets to  their family members.TV commercials and Bill Boards should be planned to advertise properly. There are many promotional methods like personal sales, advertisements, sales  promotions, public relations etc.  but the method accepted by  Nestlà © for introducing  Nestlà © UHT Milk was advertising, outside printed media for advertising like, hording board, newspaper, posters outdoor etc.  Nestlà ©Ã‚  seeing the  old  customer  of  the  imported brands  and  potentials customers via its advertising promotions. In their advertisement, Nestlà © mostly focus the small kids who are the major  Ã‚  portion of our population and milk and such kinds of  Products  are  main  requirement  of  enhancing ability in  children  that  the  reason  Nestle launched  Nesvita  Milk  product especially  designed  for  younger  children  because addition of calcium diets in  routine diet chart is main  requirement. To remind the consumers about the nestle, Nestlà © also made some special platform for retailers and hold them on t heir shops and as compared to other milk selling companies running in the country Nestle shows always attracting messages to feels customers that always drink milk but only I  real form . RE LAUNCHING After thoroughly analyzing the reasons of presence of large number of  competitors Nestle decided to re-launch it product with different new packing. It was an opportunity for Nestle to control the market in that a way  that it will introduce. its all the discrepancies such as  shortage, inflation based pricings which given opportunity to the competitors to control the market. BELOW THE LINE Below the line includes following  mediums of advertisement. à ¢Ã¢â€š ¬Ã‚ ¢ Direct mail to users   à ¢Ã¢â€š ¬Ã‚ ¢ Outdoor  advertising à ¢Ã¢â€š ¬Ã‚ ¢Through Transit   DIRECT MAIL ADVERTISING It  is  any form  of  advertising  present  directly  to  the  new comers,  this can be  through the mail, fax, online computer services, sales personnels, retailers or  other means rather than through traditional mass  media. Postcards   Nestle issued postcards to their home and office persons in the category of outlets and whole sellers. On different occasion nestle send them different type of post cards to  build long term healthy relationships so that they can contribute in adding the market share of their product . Leaflets/ flyers Nestle has distributes many types of leaflets, which inform information about Nestle Milk products, at different outlets. Folders / brochures Nestle distributes brochures of their product to their users through internet to make them inform of new innovations and products. This helps nestle in adding more customers. OUTDOOR Nestle expenses a big share of  their advertisement budget on the outdoor  advertisement in Singapore, which includes   à ¢Ã¢â€š ¬Ã‚ ¢Painted Billboards at different places à ¢Ã¢â€š ¬Ã‚ ¢MMT in various locations à ¢Ã¢â€š ¬Ã‚ ¢Vinyl Sheets located in public places à ¢Ã¢â€š ¬Ã‚ ¢Perform Rotary Plan Here is an example of their billboards and rotary plan Nestle has hanged more than 500 billboards across the roadside. They have put on different themes of them, which are presenting different situations in which people  are  using  real  water.  According  to  the  NESTLE they  perform heavy outdoor advertisement to aware people about the availability of their product because it is a product for which people never pre-determined plan to purchase it so to encourage them for the purchase of Nestle Milk Products they have to place billboards.  Beside  this  they rotate  the  posters  of  their  billboards  after  few months the reason for this is that people not interest in those themes when they see it for a longer time so when they exchange them and place the new different one that create the interest among the  people. TRANSIT ADVERTISING Transit advertising is a category of public places out of home media that includes bus and taxicab  advertising  as  well  as  posters  on  transit  places, Bus  terminals,  and Display at airports .Types of  transit advertising à ¢Ã¢â€š ¬Ã‚ ¢Inside cards in public transports à ¢Ã¢â€š ¬Ã‚ ¢Outside posters on Vehicles à ¢Ã¢â€š ¬Ã‚ ¢Terminal  posters at various locations à ¢Ã¢â€š ¬Ã‚ ¢Taxi / bus walls. Nestle 2010 Creating affordable access to protein [online] Available from: http://www.nestle.com/CSV/CSVinAction/SlideShows/essentialprotein/essentialprotein.htm Nestle 2010 Press Release [online] Available from: http://www.nestle.com/MediaCenter/PressReleases/AllPressReleases/NovartisMedicalNutrit http://www.nestle.com/Resource.axd?Id=602C42FE-04D6-4669-BEE1-1027492FE5E8 http://www.nestle.com/AllAbout/AtGlance/Introduction/Introduction.htm Vanhuele, M., Dreze, X., (2002). Measuring the Price Knowledge Shoppers Bring to the Store.Journal of Marketing. 66 (dhs), 72. Peter, J. P., Donnelly, J. H (2004).Marketing Management: Knowledge and Skills. 7th ed. China: McGraw Hill Book Co. 145. http://business.timesonline.co.uk/tol/business/movers_and_shakers/article6639144.ece?token=nulloffset=12page=2

Kinetics Of Nucleophilic Substitutions

Kinetics Of Nucleophilic Substitutions The study of kinetics involves the observation of the reaction rates and the factors that promote or slow down those rates. In addition to providing knowledge about the process reactions reactant to product translation, but it is also helpful in increasing efficiency in the manufacturing world as kinetics provides information about how long a reaction will take and if it occurs at all. Hence, it is crucial even from a financial aspect that kinetics is studied.1 This experiment exhibits the kinetics of a nucleophilic substitution reaction. The purpose of this experiment is to investigate the kinetics of the hydrolysis of t-butyl chloride which solvolyzes by an SN1 mechanism because t-butyl chloride is a tertiary halide (alkyl halide). SN1 mechanism means a first order reaction with substitution by a nucleophilic solvent. The overall reaction is as follows: t-butyl chloride + H2O -> (CH3)3COH + HCl. The mechanism involves a first rate-determining slow step which ionizes t-butyl chloride and produces a chloride anion and carbocation. This is rate determining step because the rate of reaction depends on the alkyl halide and not on the nucleophilic solvent. The ionization is as follows: t-butyl chloride -> (CH3)3C+ + Cl-. Thus, the rate of reaction (rate of disappearance of concentration of t-butyl chloride) corresponds to the concentration of t-butyl chloride. The second step involves the nucleophile and is fast and as follows: (CH3)3C+ + Cl- + H2O -> (CH3)3COH + HCl. These reactions, at specific known temperature, will help the experimenter obtain the exact time it takes for the reaction to occur which in turn will help calculate the rate constant, k. Using the Arrhenius equation, the rate constant k will help calculate the activation energy.2 This experiment demonstrates the correlation between variation in concentration (both t-butyl and hydroxide), temperature, solvent polarity, and substrate structure with the rate of reaction of the hydrolysis of t-butyl chloride as well as exhibits the kinetic order of the reaction. The reactions are taken to increasing levels of completion (10%, 20%, and 30% completion) to make sure that the rate constant K is steady at the same temperature and reactant concentration. The activation energy the reaction requires in order to proceed is also examined in this experiment. Experimental: For experiment run #2 of III. Study of Solvent Polarity, in order to make a 60:40 (Water:Acetone) sample, 4mL of t-butyl chloride was mixed with 0.4 mL of 0.1 M NaOH and 5.6mL H2O. The reason was because 5.6 mL of water + 0.4 mL of NaOH= 6 mL and 6 mL/ 10mL total volume of solution = 60% water; 4 mL of t-Butyl chloride = 4 mL and 4 mL/ 10 mL total volume of solution= 40% acetone. The experimental procedure carried out for this lab followed the steps listed in the lab manual. Refer to Organic Chemistry Lab Manual Fall 2010 Winter 2011 pages 21-22. Results: Note: All the solutions turned a bit lime-green before turning yellow. The time measured for reaction to occur corresponds to the time it took the solution to turn yellow in colour. Study of Reaction Order Variation of Hydroxide Concentration RUN % Completion Time (seconds) k (s-1) 1 10 49 2.15 x 10-3 2 20 94 2.37 x 10-3 3 30 151 2.36 x 10-3 Note: Refer to Appendix for calculation of rate constant k Variation of t-Butyl Chloride Concentration RUN [t-Butyl Chloride] in stock solution [t-Butyl Chloride] in reaction solution Time (s) K (s-1) Rate of Reaction (M/s) Reaction order of t-butyl chloride 1 0.2 M 0.06 M 27 1.90 x 10-3 1.11 x 10-4 1storder PART A, RUN 1 0.1 M 0.03 M 49 2.15 x 10 -3 6.12 x 10-5 1storder 2 0.1 M 0.015 M 64 1.65 x 10-3 2.34 x 10-5 1storder Note: Refer to appendix for calculation of [t-butyl chloride] in reaction solution, rate constant k, rate of reaction, and reaction order of t-butyl chloride. Study of Temperature Variation (Room Temperature: 19.5ÂÂ °C) RUN Temperature Time (seconds) 1a Room temp. 10o =(9.5oC) 121 1b Room temp. 10o =(9.5oC) 123 Part A, Run 1 Room temp. = (19.5oC) 49 2a Room temp. + 10o= (29.5oC) 20 2b Room temp. + 10o=(29.5oC) 20 Study of Solvent Polarity RUN Water: Acetone TIME (seconds) 1 80: 20 22 Part A, Run 1 70: 30 49 2 60: 40 134 Study of Structural Variations in the Substrate RUN Substrate Time (seconds) 1 Isopropyl Chloride No reaction (Waited for 7 minutes and nothing happened. The reaction mixture was even heated on a steam bath) Calculating Activation Energy (Ea): Note: The data of the Runs are from the Study of Temperature Variations. Run k (s-1) Average k (s-1) -log k T (ÂÂ °C) 1/T (ÂÂ °C-1) 1a 8.71 x 10-4 8.64 x 10-4 3.06 9.5 0.1053 1b 8.57 x 10-4 Part A, Run 1 2.15 x 10-3 2.15 x 10-3 2.67 19.5 0.0513 2a 5.27 x 10-3 5.27 x 10-3 2.28 29.5 0.0339 2b 5.27 x 10-3 Note: -log k column was plotted on the y-axis and 1/T was plotted on the x-axis of Figure 1 Figure 1: This figure represents the graph of 1/Temperature against -log K, which is used to determine the activation energy of the reaction. A line of best fit is shown to show the equation of the line, which is y=10.049x + 2.0321. The error of the graph is represented by R2. The slope of 10.049 is equal to Ea/2.3R. Hence, the activation energy (Ea) of the reaction is equal to 45.76cal/mole with an error of ÂÂ ± 4.19cal/mole. Reaction Mechanism: Discussion: The first part of the experiment composed of study of reaction order. During part A of this experiment, when the hydroxide concentration was varied (which corresponded to a different amount of completion of reaction), it was observed that the k values were all very close (around 2.3610-3 s-1). Since the rate constant, k, is an integral part of the rate of reaction, the similar k values indicate that the NaOH concentration in the solution has no effect on the rate of reaction. This is because the nucelophile is not involved in the first step (rate determining) and only reacts to the substrate which occurs during the second (fast) step.3 This shows that the reaction is zero order when looking at the concentration of the nucleophile. It makes sense since the rate determining steps are the slow steps and in this reaction, the first ionization step is the slow step, thus making it the rate determining one. Meanwhile, the second step is fast and so it is not the rate determining one. Hence , since the nucleophile is only present in the second step (NaOH is neutraulized by the HCl formed in the fast second step)2, it is not linked to the rate of the reaction (NaOH concentration does not relate to the rate of reaction). During part B of this experiment, t-butyl chloride concentration was varied. It was seen that the reaction time kept drastically lowering when as the concentration of the t-butyl chloride in the reaction solution increased. Refering to Table 1, the fastest reaction (in lowest amount of time of 27 seconds) occurred when the concentration of t-butyl chloride was relatively highest (0.06 M), followed by a slower reaction (49 seconds) when concentration of butyl in reaction solution was lower (0.03 M), and lastly followed by the slowest reaction (64 seconds) when the concentration was the lowest (0.015 M). Hence, this clearly proves that the substrate had a major effect on the rate of the SN1 reaction. Referring to Table I (b), it was calculated that the rate order of t-butyl chloride was the one. This in turn also proves that the overall reaction is first order as the rate of the reaction is only affected by concentration of one molecule, that being the substrate, which in this case was t-butyl chloride. Experiment two showed the effect of temperature variation on the reaction. The room temperature of the lab was at 19.5ÂÂ °C. At the lowest experimented temperature, 9.5ÂÂ °C, the k value of the reaction was 8.64 x 10-4 s-1 (referring to Table V). When the experiment was performed at the room temperature of 19.5ÂÂ °C, the k value increased to 2.15 x 10-3 s-1. While at the highest experimenting temperature, 29.5ÂÂ °C, the k value of the reaction was seen to be the highest at 5.27 x 10-3 s-1. From this it can be concluded that as the temperature increased, the k value of the reaction increased as well. Referring to Table 2, it can also be noted that, as the temperature increased, the time of reaction decreased significantly. These effects are due to the fact that increase in temperature causes greater amount of reactant molecules to gain enough kinetic energy to overcome the activation energy required of the reaction (enough energy to go through the first rate-determ ining step).4 As a result, an increase in temperature corresponds to an increase in the number of successful collisions among the reactant molecules. Thus, the reaction would occur faster and so the time for the reaction to occur would decrease. Referring to Figure 1 (Arrhenius plot), the activation energy of the reaction was calculated to be 45.76cal/mole with an error of ÂÂ ± 4.19cal/mole. The third experiment showed the effect of solvent polarity on the reaction. It was observed that, as the ratio of water to acetone decreased, the time of the reaction increased, and so, the rate of the reaction decreased. This is probably due to the fact that water have higher polarity than acetone as water acetone has a longer hydrocarbon chain than water. Since the reactant in this experiment, t-butyl chloride, is a slightly polar molecule, its polar nature during the transition state of the reaction increases tremendously. As a result, water (with comparatively much higher polarity), will allow increased salvation of the carbocation and chlorine anion that formed during the first rate-determining ionization step, by lowering the energy of the transition state. This is because water, a protic solvent, forms hydrogen bonds with both of the aforementioned ions in order to increase the solvolysis. While acetone is an aprotic solvent and not able to form the hydrogen bonds. Hence, high er ratio of water to acetone of a solvent is expected to result to a higher rate of hydrolysis reaction due to a better ability to solvate charged intermediate, which is exactly what was observed in experiment.5 The last experiment showed the effects of structural variation in the substrate on the reaction. In this experiment, t-butyl chloride was replaced with isopropyl chloride. As a result, no reaction took place after 5 minutes of waiting and even after heating it for 7 minutes. This is due to the fact that isopropyl chloride is a secondary halide while t-butyl is a tertiary halide. The t-butyl chloride was able to react because it was able to create a stable carbocation as it had a tertiary carbon which allows hyper conjugation and induction to occur. While on the other hand, isopropyl results into a far less stable carbocation as it does not allow for enough hyper conjugation and induction as it does not have any C-C sigma bonds that t-butyl chloride has. The t-butyl chloride would form more substituted carbocations than isopropyl. As a result, it is favourable to form a carbocation with t-butyl chloride than with isopropyl chloride as tertiary halides undergo SN1 reactions more effici ently. The results of the experiment seem to agree with the expected results. Though, there can always be sources for errors while performing all of the experiments. First of all, to create the different type of mixtures, measurements of contents had to be made through the use of instruments such pipette and graduated cylinder. Since these instruments required the experimenter to estimate each measurement with the naked eye and so this could have lead to improper solution mixtures. Another error that possibly occurred could have been with the use of a stop watch. It was not possible to start the stop watch at the exact instant that the two solutions were mixed and stop at the exact instant the solution reached equilibrium. That could have lead to error in measuring time of reaction. Furthermore, the neutralization of NaOH was measured by timing the reaction until it turned into a yellow colour. Though, since the reaction solution progressively turned from a blue colour to a yellow colour, i t was not possible to exactly judge the end of neutralization. Also, during the study of temperature variation, it was not possible to keep the temperature to be precisely at the same temperature for the entirety of one run of experiment as the temperature showed slight variations every minute. Lastly, due to limited amount of Erlenmeyer flasks available for the experiment, flasks had to be reused. Even though all the flasks were thoroughly washed with wash solvent and rinsed. Hence, this could have possibly caused contaminations which lead to errors in results. Overall, due to various reasons, there could have been errors in timing which would lead to improper calculation of rate constants and activation energy of the reaction. Questions: I)Let ln (x) = y x = ey log (x) = y*log(e) log (x) = ln(x)*log(e) ln (x) = log(x)/log(e) ln (x) = 2.303 log (x) [since log(e) = 0.4343] II) ln [RCl]0/[RCl] = kt Let x = [RCl]0/[RCl] ln (x) = kt ln (x) = 2.303 log (x) kt = 2.303 log (x) kt = 2.303 log ( [RCl]0/[RCl] ) kt = 2.303 log ( 1/ [RCl] ) let [RCl]0 = 1 (because initial concentration is 100%) kt = 2.303 log ( 1/ 1 difference in [RCl] ) because [RCl]0 [RCl] = difference in [RCl] 1 [RCl] = difference in [RCl] 1 difference in [RCl] = [RCl] kt = 2.303 log ( 1/ 1 %reaction/100 ) because %reaction/100 equals the difference in [RCl] An apolar solvent would hinder SN2 reaction as it would not be able to solvate the reactant due to the fact that it would repel the anionic nucleophile. And since nucleophilic reactions require the solvation of reactants, SN2 reaction would not take place. Polar protic solvents are usually acceptable for SN2 reaction as they are convenient solvents for nucleophilic substitutions because the reagents are soluble. The high polarity would dissolve the solute. Small anions are solvated more than large anions. Though, these solvents would result into slower reaction due to hydrogen bonding which causes loss of nucleophilicity. Polar aprotic solvents prefer SN2 reactions as SN2 reactions prefer the basic nucleophilic. The aprotic solvents enhance the nucleophilicity of anions and have strong dipole moments. Also since these solvents do not have OH or NH groups, no hydrogen bonds must be broken to make room for nucleophile to attract to electrophilic carbon atom. This is the most preferred solvent for SN2 reactions.6 Alkyl iodide contains iodine atom, while alkyl chloride contains chlorine atom. Iodine has lower electro-negativity (2.5) than that of chlorine (3.0). Hence, alkyl iodide would be a less polar compound. Since water is a highly polar solvent, it will not be able to solvate alkyl iodide as much as alkyl chloride due to higher attraction to the more electro-negative atom of chlorine than that of iodine. As a result, it will not be able to increase the salvation of the transition state as much as that of alkyl chloride which has higher polarity.2 Hence, the activation energy of the alkyl iodide would not be lowered as much as that of alkyl chloride and so its Ea would be higher than 31 kJ/mol. Structure of bromophenol blue indicator at alkaline pH.7

Sentencing of Juveniles Essay -- Juvenile Crime Criminal Sentence Essa

The Sentencing of Juveniles Today, we live in a society faced with many problems, including crime and the fear that it creates. In the modern era, juveniles have become a part of society to be feared, not rehabilitated. The basis of the early juvenile justice system was to rehabilitate and create safe havens for wayward youth. This is not the current philosophy, although the U.S. is one of the few remaining countries to execute juveniles. Presently, our nation is under a presidential administration that strongly advocates the death penalty, including the execution of juveniles. The media and supporters of capital punishment warn of the "superpredator," the juvenile with no fear, remorse, or conscience. Opponents of this view encourage the idea that another death is only revenge, not deterrence. We will examine the rights allotted to juvenile offenders, and the punishments inflicted upon them for violations of the law. Juvenile Transfers and Waivers For those juveniles deemed dangerous, or those that have committed a serious crime, a different process would follow their initial contact with the court. This involves the removal of the offender from the juvenile system, to be transferred to the adult criminal court. These offenders are adjudicated as an adult if certain factors are present. The waiver to the adult court is often a critical step in receiving a harsh sentence for juveniles. Two Supreme Court cases have addressed the issue of juvenile waivers and transfers, Kent v. United States and Breed v. Jones. The two cases resulted in specific requirements for transfer hearings, including a) a legitimate transfer hearing b) sufficient notice to family and defense attorney c) right to counsel d) a statement regarding reason for the transfer. However, the waiver of juveniles is often criticized by experts for various reasons. "Minors are likely to be looked upon as special persons by prosecutors, probation officers, and judges in the criminal courts. They are younger than the main population of defendants before the criminal courts†¦while a minor may be looked upon as a hardened criminal in the juvenile court, (s)he may be viewed as a mere innocent youngster in criminal court." (Abadinsky 72). Some research has shown that the transfer of juveniles is a waste of both time and money. Why? Because the offender often receives the same treatment or senten... ...ny high profile issue, and in this case we are dealing with the lives of young offenders, many of which claim their age excuses their "mistake." While society must recognize the issues that often fuel adolescent rage, we should be hesitant to withhold punishment. In death row cases, many inmates will reside on death row for more than ten years before being executed. During this time, they undergo many changes, both physically and psychologically and often feel like a different man, and certainly not a violent threat to society. Moreover, we are not executing men (and women) for the people they have become, but for the crime they committed. Their victims did not receive a second chance, so why should we as a society grant convicted killers the chance to live, love, and grow? However, the death penalty must be examined for flaws, including incorporating DNA technology whenever possible. Age has obviously been an important factor in the debate over the death penalty, but we must rea lize we live in an age of violent school shootings and declining alternatives for misplaced youth. Society should not advocate the death of innocents, but vindicate a willful and deliberate loss of life.

Christian Humanism :: essays research papers

Christian Humanism Christian humanism was the humanists’ efforts to unite classical learning with the Christian faith. The Christian humanists rejected what they regarded as medieval Christianity’s excessive emphasis on other worldliness. They desired to bring their knowledge of the classical languages to bear in their effort to attain a deeper knowledge and understanding of the Christian faith. Christian humanism was properly nothing but a reclaiming of the basic inheritance of history and the natural connection of culture with the religious vistas of the human being.   Ã‚  Ã‚  Ã‚  Ã‚   Desiderius Erasmus was probably one of the biggest and most outstanding of the Christian humanists. He was known as the â€Å"Prince of the Humanists†. He mostly devoted his life to classical studies. His Adages, a collection of Latin proverbs, established his scholarly reputation. Most of his other early works attacked corrupt church practices and the scholasticism developed by churchmen. In the Praise of Folly, his most famous work, made fun of many attitudes of his time which were ignorance , superstition , and greed.   Ã‚  Ã‚  Ã‚  Ã‚   Another big time humanist was Thomas More. An English statesman and writer, known for his religious stance against King Henry VIII costed him his life. He was England’s greatest humanist. More’s most famous work Utopia described an ideal world where society was based on reason and ignorance. The citizens practiced a Christianity that was free of ignorance and superstition. There was no private property and no desire for profit and there was no war except in self-defense. More contrasted this society with the evils existing in his own society.   Ã‚  Ã‚  Ã‚  Ã‚  These Christian humanists had similar characteristics and helped Martin Luther in his reformation process. They both wanted huge reform in the Roman Catholic Church. In Erasmus’s Colloquia his continuing assaults on the evils and errors of the church authorities and on superstition made him vulnerable to the accusation that he was a Lutheran. They both used and emphasized on scripture. Even though Erasmus denied being a Lutheran and at times even verbally attacked Luther, he is often regarded as a precursor of the Reformation. The humanists work in translating and analyzing original sources often uncovered discrepancies among these sources, which led to questions about the Catholic Church's practices and encouraged efforts for reform. Erasmus got this ball rolling and Luther just blew it up. There was just one difference between Erasmus and Luther. Christian humanists believed strongly in the unity of the church and the preservation of a Christian Humanism :: essays research papers Christian Humanism Christian humanism was the humanists’ efforts to unite classical learning with the Christian faith. The Christian humanists rejected what they regarded as medieval Christianity’s excessive emphasis on other worldliness. They desired to bring their knowledge of the classical languages to bear in their effort to attain a deeper knowledge and understanding of the Christian faith. Christian humanism was properly nothing but a reclaiming of the basic inheritance of history and the natural connection of culture with the religious vistas of the human being.   Ã‚  Ã‚  Ã‚  Ã‚   Desiderius Erasmus was probably one of the biggest and most outstanding of the Christian humanists. He was known as the â€Å"Prince of the Humanists†. He mostly devoted his life to classical studies. His Adages, a collection of Latin proverbs, established his scholarly reputation. Most of his other early works attacked corrupt church practices and the scholasticism developed by churchmen. In the Praise of Folly, his most famous work, made fun of many attitudes of his time which were ignorance , superstition , and greed.   Ã‚  Ã‚  Ã‚  Ã‚   Another big time humanist was Thomas More. An English statesman and writer, known for his religious stance against King Henry VIII costed him his life. He was England’s greatest humanist. More’s most famous work Utopia described an ideal world where society was based on reason and ignorance. The citizens practiced a Christianity that was free of ignorance and superstition. There was no private property and no desire for profit and there was no war except in self-defense. More contrasted this society with the evils existing in his own society.   Ã‚  Ã‚  Ã‚  Ã‚  These Christian humanists had similar characteristics and helped Martin Luther in his reformation process. They both wanted huge reform in the Roman Catholic Church. In Erasmus’s Colloquia his continuing assaults on the evils and errors of the church authorities and on superstition made him vulnerable to the accusation that he was a Lutheran. They both used and emphasized on scripture. Even though Erasmus denied being a Lutheran and at times even verbally attacked Luther, he is often regarded as a precursor of the Reformation. The humanists work in translating and analyzing original sources often uncovered discrepancies among these sources, which led to questions about the Catholic Church's practices and encouraged efforts for reform. Erasmus got this ball rolling and Luther just blew it up. There was just one difference between Erasmus and Luther. Christian humanists believed strongly in the unity of the church and the preservation of a

The Traditional Medicine of China :: China Chinese Culture Medicine Health Essays

The Traditional Medicine of China Traditional medicine of China has a long historical and cultural background dating back about 2500 years. The ancient Chinese people were able to reach a level of social stability that included the ability to treat disease of emotional, physical, and spiritual origins. Although a belief in spirits as the cause of disease has remained in China even to the present day, the view that the body obeyed a natural order struck a chord in the intellectual elite of ancient China. It was this elite class that refined and developed these ideas over many centuries.(1) The ideas that the ancient Chinese had about the organs of the body, and their functions, as well as the causes and development of disease, show large differences when compared with Western medicine.(2) The Chinese do not think of theory, as we do in the West, as needing to be proven to reach the highest degree of truth. A Chinese doctor can look at the kidney as a machine and think of it as a reflection of universe.(2) He can apply two different disease classification systems, cold damage or warm damage where he feels it is appropriate, without being deterred by contradictions between the two.(3) One (Western) method of gaining knowledge is analysis. It is the method of breaking things into component parts to understand the whole. This method has been applied in China, but not to the same level as in the West. Analysis is one of the important features of all western modern science and technology. In fact, the analytical approach is the basis of western medicine, and it is part of the Western mindset.(4) Analysis is not as important to Chinese medicine as in the West. The ancient Chinese did use analysis in their investigation of the human body, but to a lesser degree. Analysis provided some important insights into the workings of the human body. The ancient Chinese knew, for example, that the stomach and intestines were organs of digestion, and that the lung drew air from the environment.(5) The origins of China's medical knowledge is not certain. They observed phenomenon, and identified relationships and patterns. They compared whole phenomena in the body, and watched how they related to each other.(6) This is shown by "qi,'' an entity that Westerners find hard to conceptualize, since it does not fit any known scientific category.(7) Qi is thought to be the universal energy that runs everything, right down to the

Gender in ‘The Importance of Being Earnest’ Essay

Dramatic comedy originated in Ancient Greece in 5th century BC, centred around loose plot lines and exploiting certain situations through parody, farce and mockery. Comedy started developing in 4th Century BC where intricate plot lines were introduced, commonly based around love and romance and usually culminating in a satisfactory and happy resolution. This is much like the structure of ‘The Importance of Being Earnest’ as the play revolves around the growing relationships of both Jack and Gwendolen and Algernon and Cecily. Oscar Wilde has reversed the roles of gender in this play, the females are those who take the lead and are seen as the most dominant characters throughout – a very bizarre layout in a time period where men were seen as the head of the family and the most assertive figure. Lady Bracknell is the most domineering character throughout the play, and this a result of the eloquent and rather unnatural language she uses. She takes on the role of her h usband in Act 1 when Jack asks for Gwendolen’s hand in marriage- â€Å"I feel obliged to tell you that you are not down on my list of eligible young men† this was often the father’s role. Throughout the conversation it is quite apparent that Lady Bracknell holds all the power, and Wilde does this through all the questions she asks. Additionally, her questioning seems rather irrelevant and ridiculous at times, she asks â€Å"Do you smoke?† to which Jack admits he does and Lady Bracknell replies â€Å"I am glad to hear it. A man should always have an occupation of some kind†. Here the addictive habit that Jack has taken up is being compared to a profession and is creating humour due to the nature of the question and how much apparent importance it holds. It seems as though Wilde is using Lady Bracknell to â€Å"mock those in authority† [1] by presenting her as a character with no real agenda to her long and painful questioning – other than to talk. In Act 3, Lady Bracknell makes another appearance, which only highlights her towering force in the play. She has come to Jack’s house in the country to retrieve Gwendolen and take her home and makes it quite clear that her husband does not know where Gwendolen really is â€Å"Her unhappy father is, I am glad to say, under the impression that she is attending a more than lengthy lecture by the University Extension Scheme on the influence of a  permanent income on Thought. I do not propose to undeceive him.† This would have been seen as quite unusual at a time where wives wouldn’t have gone behind their husband’s backs, thus reinforcing Lady Bracknell’s authoritative demeanour and leaving the audience amused. Furthermore, Wilde’s portrayals of both Gwendolen and Cecily run parallel to one another. They mirror each other and are the assertive half of their relationships with Jack and Algernon. This is first shown between Jack and Gwendolen when Jack proposes. Jack announces his love for Gwendolen and she in turn, offers it back. Jack then says â€Å"..I mean we must get married at once. There is no time to be lost.† To which Gwendolen replies â€Å"†¦But you haven’t proposed to me yet. Nothing has been said at all about marriage.† Gwendolen is taking control of the situation and is expressing what she desires – for Jack to then grant her, her wishes. This is the same scene where Jack lies about his name once again to Gwendolen. â€Å"Selfishness and servility are the moral alternatives presented† – Katherine Worth. Gwendolen admits she could never love anyone with the name ‘Jack’ for â€Å"there is very little music in the name Jack†. This, to the audience seems rather pompous and shallow and is why it is humorous. And after all that Gwendolen has said, Jack does indeed go along with this though, and continues to call himself Ernest. In the scene where Cecily and Algernon first meet, Algernon also lies about his true identity – he introduces himself as Jack’s brother, Ernest. Whilst Cecily and Algernon are talking in the garden, Jack arrives home. He confides in Miss Prism and Chasuble that his younger brother ‘Ernest’ died in Paris of a severe chill. At this moment in time, the audience are taking great pleasure at the fact that they know something the characters do not – that Jack’s so called brother is in the garden. Afterwards, Cecily confesses to Algernon that they have been engaged for the past three months, and Algernon submissively accepts this to be both true and normal. This is the first indication of who the most assertive figure is in their relationship. The fact that Cecily writes to herself, on the behalf of ‘Ernest’ is rather ridiculous, and once again Algernon goes through with this. She continues on to tell him when their engagement was broken off, she  says â€Å"It would hardly have been a really serious engagement if it hadn’t have been broken off at least once. But I forgave you before the week was out† she talks about how their engagement wouldn’t have been ‘serious’, although it had never even happened and this displays marriage to be not all that serious in itself. In reply to this, Algernon thanks her for forgiving him – for something he did not do, â€Å"What a perfect angel you are Cecily.† This only highlights that he is inferior to her. When Cecily and Gwendolen meet each other at Jacks house in the country, a lot of confusion is caused for they both think they are engaged to the same man. But before they stumble across this realisation, they become ‘friends’ instantly Gwendolen says â€Å"..Something tells me that we are going to be great friends† to which Cecily replies â€Å"How nice have you to like me so much after we have known each other such a comparatively short amount of time.† The girls then find out they are ‘in competition’ with one another and their ‘friendship’ turns sour. This is comical due to the fact that just a few seconds ago they were very friendly and lovely to one another. When both Jack and Algernon approach and the matter is cleared up that neither one of them is ‘Ernest’ and that they have been lying to the women, Cecily and Gwendolen’s relationship takes a u-turn, not back to friendship, but to sisterhood. This was foreshadowed in Act 1 where Algernon says â€Å"Women only call themselves sister when they have called each other a lot of other things first†. Cecily and Gwendolen storm off into the house and Algernon and Jack cowardly hold back, where Algy begins to scoff the muffins and they start to blame one another for what just happened and it takes them a while before they approach the women in the house. However when they do it also doesn’t take long for both women to forgive them, they contradict themselves frequently in the process: Gwendolen – â€Å" But we will not speak first† Cecily – â€Å"Certainly not† Gwendolen – â€Å"Mr Worthing, I have something very particular to ask you. Much depends on your reply.† The irony of the situation is what is so amusing, the women cannot stay silent and wait for the men to speak, once again they have to be in control of the situation. However, the play began in â€Å"turmoil but (ended) in harmony† [2] as both couples were happily reunited. All throughout the play, women like to think they are the leaders and the superior, and on the surface they do appear to be, with their high demands being answered and always leading the conversations in which ever way they wish but at the end of the day, they always forgive or accept only what a man can offer, even if they demanded more. Bibliography: [1] Barbara Bleiman, Anna Sarchet and Lucy Webster: â€Å"Studying comedy† (2012) [2] Susan Snyder: â€Å"The Cambridge companion to Shakespeare† (2001)

Research Paper Outline Examples Essay

Once you’ve already decided what topic you will be writing about, the next thing you should pay attention to is the scope of your paper or what you will be including in your discussion. The broader your topic is, the more difficult it is to discuss your topic in full details. This is why you should establish before hand the scope and limitations of your paper and this will be the foundation of your research paper outline. Basically, your outline will constitute three main parts namely the Introduction, the Body and the Conclusion. But to make sure your paper is complete, consult your instructor for specific parts he/she wants to be included in your research paper. Sample outlines for research papers will be given later on. But first, let us discuss the main parts of your paper and what information each should cover. Introduction The Introduction should contain your thesis statement or the topic of your research as well as the purpose of your study. You may include here the reason why you chose the particular topic or simply the significance of your research paper’s topic. You may also state what type of approach it is that you’ll be using in your paper for the entire discussion of your topic. Generally, your Introduction should state briefly all the major points of your topic your readers will be reading about. Body The body of your paper is where you will be presenting all your arguments to support your thesis statement. Please be reminded of the â€Å"Rule of 3† where you should find 3 supporting arguments for each position you take. Start with a strong argument, followed by a stronger one, and end with the strongest argument as your final point.